A research dossier · not a directory
Every card carries an A–D saturation grade against observable competitor counts, the named buyer title, the Sales Navigator filter, a 200-prospect sample, and the reply rate from the cold DM we sent ourselves. 60 cards on launch. $149 lifetime.
You can already run cold outbound. The bottleneck isn't the DM — it's picking the niche this week without burning Saturday on it.
Wide-and-shallow
The 1,200-idea catalogues are unfiltered for saturation and don't ship a buyer. You scroll until something feels interesting, then spend three hours rebuilding the Sales Nav filter and pricing benchmark from scratch.
Free, plausible, vibes
Free, plausible, 5–10 ideas a week. Zero saturation filtering, no buyer attached, no reply-rate evidence. By the time you've vetted one, the operator who posted it has shipped a fake-door against you.
The silent default
Sales Nav + Apollo + a spreadsheet + three hours every two weeks. You're not building the product — you're rebuilding the same niche-vetting workflow, weekend after weekend, before a single DM goes out.
Dental, mobile trades, real estate, fitness, accounting — 12 cards per vertical, 60 on launch.
Grade A–D against cited competitor counts; reply rate from the batch we actually sent.
Sales Nav filter spec, 200-prospect CSV, ≤125-word script. You're sending by Tuesday.
Every card carries an A–D grade against observable competitor counts: LinkedIn product searches, ProductHunt entries, indie-hacker public revenue mentions, Crunchbase Pro funding signals. Pre-filtered categories — PDF generators, generic AI writers, resume builders, generic note-takers — never make the catalogue. The cited numbers ship on the card.
Every card ships with the saved-search filter spec — title, industry, company size, geography, profile keyword — plus a 200-prospect CSV ready to import into Apollo, Instantly, or Smartlead. We've already de-duped against the obvious gatekeeper titles. You import, warm, send.
The cold-DM script we sent — ≤125 words, vertical-tuned — alongside the reply rate, batch size, send date, and 95% CI from the actual batch. Positive-reply rate (booked or asked for follow-up) reported separately from raw reply rate. No scripts ship without a sent batch behind them.
The exclusion list is public. Every saturated category that didn't make the catalogue ships with the reason and the count, so you can see the methodology, not just the output. The point isn't the 60 cards we kept — it's the 400 we threw out.
The grade, the filter, the prospect list, and the pricing benchmark are already on the card. Open the vault, pick a vertical, paste the filter into Sales Nav.
Every card publishes the reply rate from the batch we actually ran — sample size, send date, 95% CI. You stop sending blind and start sending against a known baseline.
PDF generators, generic AI writers, resume builders, and 400 other crowded categories are excluded at intake. You don't scroll 1,200 entries to find the 60 that aren't already shipped by 500 other indies.
Niche selection collapses from a weekend project to a 12-minute scroll. The saved hours go into the part you're already good at — sending the DMs.
Saved me a Saturday. That's the whole review.
Why would I keep paying $99 a month for Sales Nav and then guess at the niche? Pull the filter off the card, paste it in, send by Tuesday. The first batch I ran from a vault card hit 11.8% — within the published 95% CI. That's the part that closed it for me.
Before: three hours every other weekend rebuilding a niche brief in a Notion doc no one else would ever read. After: I open the vault on the train, pick a vertical, the filter and the script are already there. The DM goes out the same day. The Notion doc is gone.
The "Rejected this month" list is the actual product, by the way. Anyone can compile 1,200 ideas. Showing me the 400 you threw out and why — that's the part I'm paying for. The kept 60 I treat as the upper-confidence-bound output of that filter.
I run an outbound agency, so I don't need help sending. I needed help picking what to productize next without re-running discovery from zero. The saturation grade + reply-rate combo is how my analysts already brief me — except now it's on a card and it's $149 once instead of three weeks of an analyst's time.
#0287 · Mobile trades · HVAC
Recurring-billing and visit-scheduling for one-truck residential HVAC, replacing the "spreadsheet + Stripe link" workflow most solos run today.
Methodology
How the catalogue is graded. Saturation grade A–D is computed from four observable inputs: count of LinkedIn product-page results for the exact problem-statement query, count of ProductHunt entries within the last 36 months, count of indie-hacker public-revenue mentions (Indie Hackers, X, Starter Story), and Crunchbase Pro entrants funded since 2024. Grade A means fewer than 10 combined; grade D means saturated and excluded at intake.
How reply rates are sourced. Every published rate is from a founder-run cold DM batch sent through Sales Navigator + Apollo against a 200-prospect sample drawn from the card's exact filter spec. Scripts are ≤125 words. Rates are reported with batch size, send date, and 95% confidence interval, and positive-reply rate (booked or asked for follow-up) is reported separately.
On the word "validated." We don't use it. We publish the saturation grade, the source for every claim, and the actual reply rate from the actual batch — and you can re-run the filter yourself.
Built for the operator who already pays $99/mo for Sales Nav. $149 once is in the noise.
Get lifetime access — $149Five verticals on launch. Each one published with 12 graded cards, 12 tested reply rates, 12 prospect lists.
We'll email you when the first 60 cards ship — and lock in your $149 lifetime spot before the price moves to $199.
$149 lifetime · 30-day refund · first 100 at $149, $199 after launch week.
You're in
You're in. We'll email you when the Dental-rich first 60 cards ship — and lock your $149 spot.
Graded for saturation. Tested by reply rate. The five sample cards above are the format every catalogue card ships in.
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